I bought a pack of 2 cheesecakes yesterday.  When I got them home I realised just what a triumph of marketing over product they were.

Each of the tubs sat on a transparent plinth inside the cardboard packaging giving the impression they were 50% bigger than they really were.

Rather than feel aggrieved though, I started to give some thought as to how I might adapt the idea, making my gazinta seem 50% bigger.

Of course, I eventually realised, as with the cheesecakes, there would inevitably come a moment of truth, and it would prove considerably more embarrassing.