While I was in the newsagent’s the other day I noticed a lonely copy of the “Morning Star”.  (I was in Harrogate, so it might have been the only copy ordered in).

It presented a very amateurish appearance with just eight pages.  But what really astonished me was the price - £1.00, while other papers started at 20p.

Now, of course, that’s because they sell hundreds of thousands of them a day, whereas the Morning Star sells…well, it didn’t.

So why doesn’t the publisher drop its price to compete at a level more affordable for its target market?

The answer, of course, is supply and demand.  If it could sell more Volume (V) it could reduce Price (P).  Supply and Demand – the economic foundations upon which capitalism is built.

Deliciously ironic.